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How to Write the Perfect Product Description and Why It is Important?

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Down The Memory Lane

It’s the late 90s, and you have come back home from your monotonous 9-5 job. Your clothes seem dampened with humidity as you break another sweat. You’re tired, but not tired enough to do one of your favourite activities- shopping with your friends. As you get rid of your work clothes, you can feel a jolt of energy passing through your veins and you feel all re-energized and excited to be alive again.

You go out with the same bunch of old peers- walking along the dusty old markets, taking one jolly stride at a time. It’s late now, you feel tired from all the haggling and carrying your jumbo shopping bags. You decide to call it a day with some shared snacks & a stolen ice cream- which you were too sceptical to purchase on your own.

It’s 2022, you had to stay back at work for the 4th consecutive eve. You’re dead tired and require an urgent crumb of serotonin. As your cab manages to race along the traffic, you take out your smartphone and put 20 odd items in your Amazon cart. And oh, you also order some ice cream which would probably get home before you. Life seems balanced enough.

Introduction: What is a Product Description?

Gone are the days when your customer would spend a considerable amount of time in quality checking your product & haggling. In this digital era, you need to put a show for even the tiniest of products.

Product descriptions are important for any business because they offer a chance to sell the product and generate a purchase. It is the description that will convince a customer to buy your product or service.

Image courtesy: Craftmaestros

Product descriptions are also known as product titles, product details, and descriptions of products. They are written in such a way that they complement the images on the website and make it easier for customers to see what they can buy from you.

Writing a good description aims to create an enticing narrative about your products or services. You want to tell the story of how it will make their life better, give them more time, get them more money, etc- basically, you need to tell how your product is going to make your buyer look good.

How to Write Product Descriptions?

We will look at the basics of writing an effective product description.

It is always important to write a product description that engages your readers. This way they will be more interested in the product and are more likely to purchase it.

The first step is to create a list of features and benefits of the product. What can this product do for you? What are its advantages? How does it work? The more features and benefits you have, the better chance you have of convincing your reader to buy it.

Next, we need to consider how we want our readers to feel about our product. Do we want them to be intrigued or excited about it? Maybe we want them to feel like they can trust us or that they know us personally? It all depends on what you are selling. If you are selling something that will improve their lives like a new smartphone or a car, you will want to make the reader feel excited about what they are buying. If you are selling something that makes them look good and more professional, like men’s clothing, you might want your readers to be intrigued by what they buy.

The following techniques can help you create a great product description:

  • Use strong, emotional words
  • Make sure that the product is described in detail
  • Include social proof such as testimonials and reviews
  • And of course, don’t forget to take the help of your friendly AI writing assistant in Ryting your next set of product descriptions.

How Product Descriptions Affect SEO Ranking & Social Media Shares

Product descriptions are the most important part of an e-commerce store. They are the first thing that a customer sees when they visit your site. You want to make sure that your product descriptions are optimized for search engines and social media shares.

The first step to optimising your product descriptions is to use keywords in your description. This will help you rank higher on search engines and get more social media shares. The next step is to use specific keywords in the product’s title, like “Women’s Jeans” or “Men’s Shoes”. These keywords will help you rank higher on search engines and get more social media shares as well.

Conclusion

So fellow Rytrs (sign in today if you haven’t already), today we found out how to showcase our products online the Ryte way. If you have any doubts or tips/tricks that you swear by, do not hesitate to share the same with our awesome community!