Rytr vs Copy.ai: Choosing the Best AI Writing Assistant

Are you trying to decide between Rytr and CopyAI? It’s not surprising. There are many factors that go into comparing AI writers, whether you’re writing email copy, social media posts, or ads.

It’s not just the writing—it’s coming up with ideas, outlines, and other research steps to produce high quality content that sounds like you, not a robot.

That’s where AI copywriting tools come in: Rytr and Copy.ai.

One of them can effortlessly write engaging, native-level copy in record time, resulting in more cover letters, faster follow-ups, and more time to focus on your main service.

So which one is best for you?

If you’re looking for a fast, clear-cut answer, we believe Rytr offers the best AI copywriting tools for freelancers and marketing teams. If you want to know why that is, keep reading the full comparison below.

How AI Copywriting Works in Rytr and Copy.ai

There are different reasons to look into AI tools like Rytr and Copy.AI:

• Maybe you need to reach out to a lot of business owners. You know they’re more likely to work with you if you reply quickly, but you don’t have the time to write creative answers to everyone.
• Maybe you’re a great copywriter and understand that great copy comes down to testing. But writing variations is time-consuming.
• Maybe you’re not writing in your native language. You’ve tried editing tools like Grammarly but want something more automatic and creative.
• Your client asks you about a format you’re unfamiliar with (like ad copywriting). You tried ChatGPT, but you worry that they think your content is AI-written.

Well, Rytr was created with those situations in mind:

Rytr is a browser extension and web app that helps you generate various types of short-form AI copy for your unique tone of voice. For a fixed price, you can get custom use cases and unlimited words to craft blog sections, emails, ads, social media captions, cover letters, and website copy.

If you’re more focused on the B2B sales process and the GTM aspect, there’s Copy.AI:

Copy.ai is an enterprise-grade AI platform that mixes copywriting with sales automations, which allows teams to increase their outreach volume. For example, instead of just crafting a cold email pitch, it can also scrape website data to find contacts and key attributes to customize further… which might be a bit overkill if you just need an AI writer.

This guide compares only the writing for Rytr Premium and the Copy AI Starter plan.

Rytr Overview

Here’s what it’s like to get started with Rytr:

After you register, you’ll see a minimalistic and easy-to-use dashboard with the files, AI editor, and chat for more complex prompts. At Settings, you’ll find team options and languages. At Tools, you’ll find two that stand out:

After you register, you’ll see the two options above: Get Extension and Start Ryting.

If you choose the first one and install, you’ll instantly be ready to use Rytr anywhere you like to write (more about this later).

If you Start Ryting, you’ll start on a white document and a 15-second tour to generate content. You can also manage documents and other powerful tools from the side menu:

For example, the ones below:

• MyVoice allows you to save tones of voice based on text samples and your guidelines
• Custom Use Cases is perfect to personalize and save content formats that don’t appear in the default use cases (40+)

You can also use the Rytr browser extension (optional) to enable in-line AI editing for websites and documents outside Rytr. When you return to the platform’s home screen, there will be a folder with all the outputs saved.

Even without the extension, all you need to do to use Rytr is (1) go to write, (2) select use case, (3) add your prompt, and (4) generate content:

CopyAI Overview

CopyAI has a lot more to go through:

When you register, you’ll find a dashboard that mixes the AI tools with recommendations, edit history, and other widgets. Here’s a quick summary of the menu sections:

In AI Tools, the Chat is the primary way of creating prompts, which you can organize in Projects.

In Automation, the Workflow is an AI generator that instead of converting prompts into text, it auto-builds a sequence that mixes content tasks with more complicated automations. The Workflow Library is similar to the Rytr use cases where you get a workflow template as in the example below:

As you can see, between the “Input” and “Write Email” there are more steps that you can add or remove. In the top menu, you go to Build to edit the sequence and Run to write your prompt.

As for Operating Systems, currently it’s the same page as Workflow Library.

Lastly, Infobase and Brand Voice allow you to generate better content based on your samples and global prompts.

Sounds complex? It is. Many of the features don’t translate into directly creating better copy.

Rytr and Copy AI Put to the Test

Now that you know the tools you can work with, let’s see exactly what kind of results you can get from both.

Below, we compare Rytr and CopyAI with three examples: writing emails, ad descriptions, and landing page hero sections.

AI Email Copywriting

Email copywriting includes cold emails, responding to emails, follow-up sequences, cover letters, and newsletters.

For this example we’ll use a cold email AI prompt with the goal of getting a response. Here’s what it could look like:

To do this in Rytr, you would select an email-related use case, paste the prompt, and choose your tone of voice (e.g. Assertive).

And because you’re not writing an academic paper, you’ll get better results if you set the creativity to Optimal or Max (less factual).

Below is the setup and cold email output with two variations:

This already sounds better than most cold emails your clients get. Both versions are fairly different and there are no glaring issues with the writing. With the right prompt and tone of voice, it hardly feels AI-written.

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In fact, you can try similar prompts right now without signing up for Rytr: here’s the free email tester with simpler features.

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Now, what if you paste the same prompt on the CopyAI chat?

Both variations are almost identical and not as creative. It didn’t accurately follow the prompt and added other lines we didn’t ask for.

To be fair, we didn’t use custom tones of voice for either platform. For other use cases you’ll see below, CopyAI results do get better.

But for email copywriting, it falls short.

AI Ad Copywriting

For effective ad copywriting, we want the AI to describe benefits and problem solutions as briefly as possible. For that we used this prompt:

On Rytr, you can Paste a similar prompt using the Facebook/Twitter Ads use case. This time we made 3 variants while keeping the creativity and tone the same:

All three variations repeated the intro sentence, which we could prevent by tweaking the prompt. Excluding this detail, every variation is promoting the product from a different perspective, which is what you want.

Let’s see what CopyAI has to show:

Did you notice anything lacking in these versions? Except for one typo, all three are excellent in describing the product uniquely. There’s very little repetition and each tackles a different pain point.

AI Website Copywriting

Website copywriting is the most subjective and difficult to get right, especially landing pages. Whatever tool you use, you’ll get the best results if you generate one section at a time.

This example is about the first text you see on a landing page: the hero section. Here’s the prompt:

Again, we’ll keep the same settings on Rytr except for the use case (Landing Page and Website Copies). Here’s the result with 3 variations:

All variants do a great job of highlighting the benefits and describing the product. The problem could be more specific (e.g. “no more revision headaches”), but overall they’re all unique, compelling, and concise.

As for CopyAI:

The format changes a bit.

There’s a second headline that repeats on all versions (overusing “effortlessly”). Also, the core copy and social proof sections are too long. Still, the message is engaging and follows the prompt requirements.

Overall, Rytr generated better AI landing page copy.

Rytr vs Copy AI: Side-By-Side Comparison

As shown in the examples above, Rytr and Copy.AI offer similar writing quality. Other than a few inconsistencies on certain use cases, you can’t go wrong by choosing either.

However, if you want to focus on the actual copywriting instead of broader sales features, it’s worth looking at the full picture. Below you’ll find a quick overview of the ten most important qualities of both tools:

1) AI Writing Quality

Rytr offers a lot of simple ways to generate great copy with little to no adjustments needed.

It does this with a hybrid large language model that combines popular models with its proprietary AI.

Your main tools to improve content quality are: the variants, creativity settings, tone settings, and custom use cases.

Not only does Rytr write how a real person would write, but it can sound just like you:

So even if you’re not sure how to explain your tone of voice in a prompt, you can paste your best sample and Rytr will mirror it. This feature is called MyVoice.

You can also add more samples and save multiple custom tones, so you can adapt to different scenarios in a few clicks.

CopyAI, by default, requires more guidance than Rytr.

It’s more dependent on having a specific prompt and brand settings, at least for short-form copy. Even though it swaps between different AI models, the quality can be on par with Rytr’s in most cases.

2. Flexibility

Rytr offers so many customizations that oftentimes there’s no need to craft complex chat prompts:

It includes 20+ different tones and over 40 use cases to match almost every content format. It’s also possible to generate long-form content by sections, and potentially full-length articles if you use custom use cases.

Particularly, there’s one preset called “Magic Command” where you can add more customized instructions.

Once you generate the content you like, you can copy and paste it as a sample text for a custom tone of voice, which will get you more similar content and fewer unwanted variations.

CopyAI includes about 37+ workflow templates. However most of them aren’t content formats but marketing functions (like “Repurpose blog post, ”Plagiarism checker,” “Find decision-makers”...).

While it’s not as diverse as it seems with templates, it has other customizations to compensate for it. For example, the Brand Voice and Infobase allow to predefine a lot of data to make the chat output more accurate.

3. Editing

Rytr acts as an AI copilot where you can directly write on the generated text and continue the generation anywhere, effortlessly.

By contrast, editing with CopyAI requires moving the output to the Editor sidebar.

The editor section doesn’t support the same chat prompts except for “Rewrite” and “write more.” The formatting is also more limited than Rytr’s, which supports images and lists.

4. Ease of Use

When you sign up on Rytr, it’s easy to see the next step right away:

It’s a minimalistic workspace with just what you need to organize, configure, and create content.

As for CopyAI:

With Copy.ai, there’s too much going on, particularly if you’re a new user that just wants to write an email.

Even when you understand every component, you may still just use 2-3 features while everything else clogs up the page. This design can be advantageous for experienced sales teams however.

5. Accessibility

Rytr stands out with the browser extension as an omnipresent AI copilot. Literally any website you can type on, the Rytr widget will appear:

You get access to all AI generation commands, formatting, use cases, and even your custom tone of voice. The next time you return to the Rytr dashboard, everything generated with the extension will be saved in a folder.

Imagine the convenience of using Rytr for countless conversations, for months, without ever having to visit the dashboard.

A big reason this is possible is the fact that Rytr is a minimalistic tool with nothing that you don’t need.

The same can’t be said about CopyAI, which tries to create an all-in-one AI solution for B2B sales teams: (only accessible from the project dashboard).

6. SEO Optimization

As a copywriting AI, both Rytr and Copy have very limited SEO utility:

Rytr has a few use cases to generate potential keywords and include them in-text. Copy has similar features on premium versions only:

If SEO content is important to you, we recommend looking into AI tools like Frase.io instead.

7. Plagiarism

You can select any text with the Rytr editor widget to find if your content has repeated parts on the internet and reword them on the spot. This is correlated with better SEO results and lower chances of AI detection.

Both Rytr and Copy use the no.1 plagiarism tool, Copyscape. Here’s a Copy.AI workflow example:

8. Languages

Rytr was designed to help writers improve their copy internationally, especially for those who are used to writing in different, non-native languages. That’s why it supports over 40 languages, including Hindi, Chinese, Portuguese, Turkish, Spanish, and Dutch copywriting.

Copy.AI also has a translation workflow that supports the 30 most popular ones:

9. Team Collaboration

Rytr offers unlimited seats for $9 to $19 per month each.

Copy.AI offers 5 user seats only for the Advanced plan ($249/mo in total).

For the same $249, Rytr gets you 12 seats instead, or 5 seats for under $100. And maybe you don’t need every account to have all Premium features, so you could buy the Unlimited plan instead and save even more.

10. User Ratings

Copy.AI was rated 4.7 stars on G2 and 3.4 on Trustpilot after 175 reviews.

Rytr reached 4.7 stars on both after 2,000+ reviews.

11. Pricing

The most affordable pricing goes to Rytr Unlimited and Premium, from $9/mo to $29/mo with 2 free months for annual subscriptions.

Both Rytr plans include:

• Unlimited words
• Web Extension
• Tone of voice match
• Plagiarism checks

Primarily, Rytr Premium includes custom use cases, multiple tones, and all languages. Find all up-to-date pricing details here.

The Copy AI plans range from $49/mo to $249/mo with an annual 25% off:

Copy Starter offers unlimited words and more advanced AI models but no workflow credits or user seats. Monthly and annual purchases are final on both platforms, although the risk/cost of buying Copy.AI is greater.

Comparison Summary

Here’s a one-page overview of all features compared side by side:

	RYTR	COPY.AI
Writing Quality	Reliable, original (MyVoice) Mirrors your unique writing style High customization (variants, creativity levels, tones)	Reliable, original (Infobase) Add predefined content to the AI Fixed AI rules and limited customization
Flexibility	40+ Use cases for most content formats (versatile) Custom use cases supported	37+ Use cases for sales teams (situational)
Editing	Directly edit and modify selected text with AI	The AI chat and editing panels are separate
Ease of Use	Minimalistic, beginner-friendly	Entreprise-grade, complex
Accessibility	Available Everywhere(via the browser extension)	Only available within the CopyAI platform
SEO Features	Basic. Generate and include predefined keywords	Basic. Generate and include predefined keywords
Plagiarism	Copyscape, 50-100 checks	Copyscape, credit-based
Language	40+	30+
Team Features	Unlimited ($9/mo to $19/mo)	Up to 5 (Advanced Plan only)
User Ratings	4.7 from 2,000+ reviews	4.7 (G2) and 3.4 (Trustpilot) from 170 reviews
Pricing	Free, $9/mo, or $29/mo (annual: 2 free months) Unlimited words	Free, $49/mo, or $249/mo (annual: 25% off) Unlimited words, limited credits

To summarize, all premium Rytr plans include:

• Unlimited words in the extension and app
• Custom Use Cases
• MyVoice
• Plagiarism Check
• Priority Support

All premium CopyAI plans include:

• Unlimited chat words
• Limited workflow credits
• Brand Voice and Infobase
• Access to more LLMs besides ChatGPT
• Private Community

Rytr vs Copy AI: What’s the Best AI Tool for Copywriters?

If you want to stop wasting time and money with copywriting, go with Rytr. If you want to scale up your enterprise prospecting and marketing operations, go with CopyAI. It’s not just about comparing features: both AI tools are clearly designed for different audiences.

It starts with asking yourself: what’s the main limitation or bottleneck to growing your business right now?

That’s how you find out what features are essential or not worth the extra cost.

Whether you’re a freelance photographer or a marketing team, if your goal is to attract more opportunities, maybe you just need a faster way to write great copy and reach out— which is what Rytr is for.

Sign up for free and discover how easy it is to improve your copy today.