Rytr vs ChatGPT: AI Copywriting Comparison With 3 Examples

Are you trying to decide between Rytr and ChatGPT? This post is going to test how both AIs perform on different formats and find which one works best for freelancers and marketing teams.

So if you’re looking for effortless, effective copywriting in any language, this is for you.

Chances are you already used ChatGPT to automate emails and other content.

Maybe you spent hours customizing prompts so there’s no adjustment needed, only to still sound like a robot. So, is there an easier way to write AI copy that sounds like you?

Well, by the end of this comparison you’ll know how to fix that.

If you want to know the results now: Rytr is a better fit for compelling copywriting as well as cost-efficient, and you can try it for free to see it yourself. For the tests and full feature review, keep reading.

AI Copywriting Tools: Rytr or ChatGPT?

Whether you offer web design or photography, copywriting can be a big hurdle. You may have countless emails to respond to, cover letters to send, and a growing contact list to follow up with. And if you’re not a native English speaker, that’s more time to sink into proofreading and translations.

This can be more difficult with copywriting since you’re working with very short formats to make your message clear:

Outreach emails, cover letters, newsletters, product headlines, profile bios, meta descriptions, video scripts, home pages, landing pages, ad campaigns…

The problem is, generic AI writers aren’t designed for copywriting by default.

Instead, they generate lengthy answers that may be informative but not really persuasive. It’s easier to recognize AI-written copy than a long-form article, which can leave a bad, low-effort impression on future clients.

So, should you stick to ChatGPT, or is it worth looking into tools like Rytr? Below is the full comparison for you to find out.

ChatGPT Overview

ChatGPT, by OpenAI  is currently the most popular generative AI chatbot. It can generate almost any form of content in any language if the instructions are specific enough. The latest versions also support file attachments, community-made prompts, and integrations with many platforms.

Using ChatGPT is straightforward:

You start with a chatbox to send instructions and instantly generate content, even if it’s a complex prompt with hundreds of words.

For better results, there are another two fields to set custom AI rules globally:

In practice, customizing isn’t this simple. There are tight word limits and ChatGPT still won’t follow the instructions sometimes depending on how they’re worded.

Finding the perfect prompt can take hours of testing and still require revisions at best.

Rytr Overview

Rytr is an AI writing solution that specializes in short-form copywriting. It uses various tools to understand your tone of voice and generate content that sounds just like you:

• Analyze a content sample to mirror your tone
• Switch between dozens of use cases and languages
• Lengthen, shorten, or improve existing copy

The result is unique, error-free copy that’s ready to publish with almost no adjustment.

When you first sign up for Rytr you have two options:

Option 1: Start with a blank document on the web app

Option 2: Download the browser extension to use Rytr anywhere:

Whether you use a document or the extension, Rytr stores folders with all generated content on the homepage:

From there you can also customize the AI global rules from the sidebar:

For example, if you don’t want to waste time testing prompts, but already have great content samples, use the MyVoice feature. It will detect how they’re written and save a unique tone that you can use for other documents.

And if you have a strict content format and don’t want to write the same rules every time, use the Custom Use Cases. You can later access it from the dropdown below:

If you want an easier setup, Rytr already includes many tones of voice and over 40 use cases to start right away.

Rytr vs ChatGPT: Copywriting Tests With Examples

In the tests below, we’ll use very basic prompts to try three different use cases from most to least specific:

• Answering a client email
• Writing a video caption
• Brainstorming for website headlines

Note that ChatGPT doesn’t have the same customizations as Rytr. So to make it fair, the prompt will have extra lines like:

“Tone: Convincing

Use Case: Email Reply

Creativity: Max

Variants: 2”

The goal isn’t just to see which one is better, but whether or not they do the following:

• Follow instructions correctly
• Avoid repetition
• Sound human

Let’s dive in!

AI Copywriting: Email Replies To Clients

What works best for email AI copywriting is to provide the original message and key points to include. For that we can craft a prompt like this:

In the image above, suppose that a client (Jane) sends you that email asking about your experience with Rytr. We can paste the same email for the AI prompt along with key points that you want to answer with.

On ChatGPT, this generates 2 variations:

Both versions followed the instructions. They could be better with more custom settings of course, but these ones are still well-written. Short and professional.

On Rytr, we have:

With the same short prompt, Rytr already does a few things differently:

• Adds a more complete response (e.g, “writing from scratch”)
• It uses more copywriting principles (such as 2nd-person writing)
• Follows up with a simple call-to-action

That’s why although the differences seem minor, Rytr's copy is more convincing in practice— and that’s without any custom tones and rules.

You can also try Rytr for emails without an account here:

AI Copywriting for Social Media Captions

Social media captions help creators engage viewers with more context, promotions, or call-to-actions to other content. The character limit is low, so every sentence has to get their attention.

For that we’ll use a prompt like this:

This time we’ll generate 3 variations, starting with ChatGPT:

You’ll notice there’s a lot to improve:

• It doesn’t follow the instructions. There are 3 CTAs and unwanted label words like “Outro.” The third hook is too long…
• Occasionally there are words like “scalable” or “revolutionize” that may not fit your tone of voice for your brand, or how people talk on social channels

This ChatGPT output gets worse with longer prompts.

It’s different from Rytr’s:

You can see all variations follow the prompt closer while sounding different from each other. They don’t feel as promotional (e.g. no “!” overuse) and the message is high-detail. Overall, Rytr is better.

AI Copywriting For Website Headlines

AI can be hit or miss when it comes to generating headline ideas. You get a lot of them, but many are repetitive. That’s why to replicate this test, it’s recommended to add more thorough instructions.

But for simplicity, we’ll use this.

The point of this prompt is to generate variations and find the best headline possible. Below are 14 ChatGPT variants:

Do any of these catch your attention?

They all could work, but it’s hard to tell what’s different. Compare those to the headlines that Rytr generated for us:

There are headlines talking about the platform, others about the templates, another one about tones of voice. The Rytr headlines are also longer to naturally weave in keywords for SEO.

Rytr generated clearer and more specific copy.

Rytr vs ChatGPT: Side-By-Side Comparison

As shown above, Rytr and ChatGPT can both create compelling copy when given the right instructions.

So how valuable exactly are these tools for copywriting in general? Below are the eight main factors compared:

1. Quality and Flexibility

ChatGPT excels with its variety of use cases and creativity, which can be a strength for content writing, but not so much for copywriting:

Effective copywriting is concise, direct, clear, and benefit-focused. By default, ChatGPT is ambiguous, lengthy, and too broad. It has potential, but you have to do all the work.

Thinking and looking for the right prompt often takes longer than copywriting manually.

Rytr has more ways to find the right wording faster:

With Rytr, you can change the tone of voice, set the creativity level, and create more variants, all in one generation. Once you find the perfect content, you can save it as a sample (add to MyVoice) and mirror that writing style for future copy.

This way, you can easily save and load customizations for different clients and copy use cases. By default, Rytr supports over 40  including SEO sections, product descriptions, and email messages.

2. Editing

ChatGPT clearly lacks editing features such as changing AI-generated content:

You can edit your previous prompts, but not the answers. You can’t cut or save responses, so you’ll need another document to paste them.

Rytr doesn’t have this problem:

Whether you’re using Rytr’s text processor or the extension on another website, you can edit all content generated by Rytr.

The opposite also works: Rytr can edit your content to make it shorter, clearer, or more brand-aligned—sometimes without writing a prompt.

3. Ease of Use

ChatGPT is as simple as asking a question. But to get the right answer, there’s a lot of trial and error with custom instructions.

The latest ChatGPT works around this with user-generated GPTs that you can reuse:

It’s better than nothing, but still, there’s no guarantee it will match your tone of voice.

Rytr is easy to use without many changes and easier to organize too:

If you want to start from a blank slate, you’d go to the Write tab, select the Magic Command (or Custom Use Case), leave the other default settings, write your prompt, and generate.

In the extension, you can select your pre-made tone and use cases or write the prompt on the spot:

While ChatGPT is easy to get started with, Rytr is easier to set up for quality copy.

4. Accessibility

ChatGPT’s accessibility is very relative. Almost any major platform has plugins and integrations because of its popularity. For example:

Above is an extension for spreadsheets. Below is another one for Google Docs:

Officially, ChatGPT is only available on the main platform (by OpenAI). Still, you’d need dozens of extensions for every website, so it’s not actually omnipresent.

But Rytr is more accessible:

Whether you’re texting on Slack or emailing on Gmail, the browser widget will appear with all your custom settings. It’s almost the same as using Rytr in-platform:

And unlike ChatGTP extensions, Rytr does save all your content from all pages in one folder.

5. Plagiarism

To quote ChatGPT on this:

ChatGPT claims to generate unique content that can be verified with Copyscape (the best plagiarism checker). It just can’t verify it on its own. And besides, plagiarism-free doesn’t mean the content still won’t feel repetitive.

Rytr does have plagiarism checks in-platform (by Copyscape):

And if you use AI detectors like ZeroGPT, Rytr generally scores lower than ChatGPT.

6. Languages

Rytr was designed for international usage:

a. Write in English like a native speaker

b. Or as a native English speaker, write professionally in other languages you don’t know

And you have 20 languages to choose from. Instead of using translated content (and potentially inaccurate), Rytr directly writes it like you would in your native language:

ChatGPT technically supports more languages with decreasing accuracy for uncommon tongues (source: OpenAI.com):

Note that for optimal results, you would need to write the prompt in that language. Rytr doesn’t have this problem because there are universal settings like the tone, creativity, use cases, and samples.

7. User Ratings

Despite its popularity, ChatGPT has very polarizing ratings:

• 4.7 on G2 (539 reviews)
• 2.2 to 3.5 on Trustpilot (~300, depending on the page)

Most reviewers complain about capacity limits, inaccurate information, and unexpected service interruptions.

By contrast, Rytr averages 4.7 stars on G2 and Trustpilot after 2,000+ reviews without major complaints.

8. Pricing

Currently ChatGPT offers four plans:

• Free
• Plus from $20/month
• Team from $25/month billed annually (or if monthly, $30 each)
• Enterprise/Customized (unlimited user seats)

Any of the paid plans include access to the latest AI versions and other tools like image generation. However, its popularity makes the capacity sometimes unreliable.

Even with ChatGPT Plus, you may struggle to reach out to customer support and deal with message limits. One way to bypass this is to buy multiple accounts, which can quickly get expensive at scale.

On Rytr, you get unlimited content no matter what for any paid plan:

Ranging from $7.50/mo to $24.16/mo (and per user), Rytr is one of the most affordable AI writers out there—with unlimited user seats available. Rytr Premium offers higher limits for languages and plagiarism checks, but all the essentials are included in the lowest paid plan.

Comparison Summary

Here’s a one-page feature comparison of Rytr vs ChatGPT:

	Rytr	ChatGPT
Writing Quality	• Reliable, original • (MyVoice) Mirrors your  unique writing style • High customization (variants, creativity levels, tones)	• Robotic and lengthy by default • Can be customized with complex custom prompts
Flexibility	• 40+ Use cases for most content formats (versatile) • Custom use cases supported	• Generate almost any form of text • 1 Customization at a time
Editing	• Directly edit and modify selected text with AI	Unsupported
Ease of Use	• Minimalistic, beginner-friendly	• Minimalistic • A lot of set up needed
Accessibility	• Available Everywhere(via the browser extension)	• Only available in the ChatGPT platform
SEO Features	• Basic. Generate and include predefined keywords	• Basic. Generate and include predefined keywords
Plagiarism	• Copyscape, 50-100 checks	• Unsupported
Language	• 40+	• 80+
Team Features	• Unlimited ($9/mo to $19/mo)	• Unlimited ($25/mo to $30/mo)
User Ratings	• 4.7 from 2,000+ reviews (G2 and Trustpilot)	• ~2.8 on Trustpilot (300 reviews) • 4.7 on G2 (539 reviews)
Pricing	• $9/mo to $29/mo with a free version	• $20/mo to $30/mo with a free version

To summarize, ChatGPT Plus includes:

• Access to more precise AI models: up to 40 prompts every 3 hours
• Access to extras like file sharing, image generation, and web browsing
• Community custom GPTs
• Very limited support

 All premium Rytr plans include:

• Unlimited words in the extension and app
• Custom Use Cases
• MyVoice
• Plagiarism Check
• Priority Support

Rytr vs ChatGPT: Which One For AI Copywriting?

If you read this far, chances are you tried ChatGPT and still didn’t get the results you wanted. This comparison showed that both can deliver great copy, although with ChatGPT there’s more work and revisions involved.

Meanwhile, Rytr offers the perfect toolkit for copywriting and nothing else: easy editing, unique voice matching, and many custom tools to write for you from anywhere. That’s why we believe Rytr is more valuable for freelancers and agencies, whether you want to improve your copy or automate it and focus on your core service.

You can give it a test drive here before switching to the unlimited plan.